Good Leaders are Great Storytellers — Our 6 Tips for Telling Stories That Resonate

Storytelling is the not-so-secret ingredient that makes the difference between being a manager and being a leader, between closing a customer and winning a lifelong fan.

Storytelling: it’s the tool that everyone — leaders especially — should be constantly sharpening. To help you tell stories that cut through the noise, we’ve rounded up the Review’s six best tactics on storytelling. From founders to engineering leaders, marketing experts to design directors, our experts each approached the notion of “storytelling” from a slightly different angle. But taken together, they highlighted a key common thread: Good storytelling isn’t about fanciful language. It’s about conveying a message clearly and simply. It’s about connecting with your audience not as customers, executives or investors, but as humans.

After all, what’s company-building but a series of stories? Every established company has its celebrated origin story, every startup is authoring its valiant underdog story — and with any luck, all of it culminates in a success story. We hope these tips can help you tell yours.

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Published: October 29, 2019 on First Round Review