How Employee Stories Can Strengthen Your Work Culture

Do Your Employee Stories Strengthen Your Work Culture—Or Not?

You Can Ensure That Your Desired Work Culture Is Reinforced by Stories

Have you ever listened—really listened—to the stories that your employees tell in your workplace? Are they inspiring stories about the time the team worked hard and saved the customer? Are they motivating anecdotes about the time all of the senior managers pitched in to meet a publication deadline?

Are they inspiring stories about coworkers that created glory for the group? Do they talk about a constant conversation with customers that inspires the direction of product development, marketing, and customer engagement teams? Do they celebrate the team that brought the project in under budget prior to the deadline?

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Author: Susan M. Heathfield
Published: Updated on March 30, 2020, on

Top Internal Communication Trends 2022

The COVID-19 crisis has shed a light on just how critical internal communication is to a company’s success. And this is no exception going into 2022. We highlight the main internal communication trends that we think will have the greatest impact in the new year.

In the last decade, the way people communicate has changed dramatically.

Gone are the days of penned letters, dial-up phones, emails, instant messaging, bulletin boards, and so on.

Now, communication is expected to happen at the tap of a button and on the go. But how does that translate to a company’s internal communication?

Internal communication is all about how people in a company share information with one another.

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Author: Rea Regan
Published: September 14, 2021, on

Daren Klum, CEO of Secured2 Corporation

JourneyTellr Welcomes Daren Klum to Advisory Board

MINNEAPOLIS, MINNESOTA, February 18, 2020 — JourneyTellr, an up-and-coming company with influence in the corporate storytelling space, is pleased to  welcome Daren Klum, Founder and CEO of Secured2, to their Advisory Board.

Daren Klum is a globally recognized technology executive, cyber security visionary, hardware & software engineer and inventor. His innovations include the world’s first quantum safe encryption system, the world’s first commercially available submersion cooling system for PC’s, Servers, Laptops and holds the first patent for distributed, peer to peer storage & key management that is the under pinning of blockchain. Currently, Daren is the CEO of Secured2 Corporation a Microsoft, Google, AWS, Foxconn Partner Company that has developed an exciting new ‘beyond encryption & quantum safe’ form of data security. This exciting technology is being deployed through the largest cloud platforms in the world and is also at the heart of a new competitor to Blockchain set to arrive in 2021.

Prior to Secured2 Daren Klum was co-founder of venture backed LiquidCool Solutions the world leader in cooling solutions for today’s high-performance computing and mega-scale datacenters. At LiquidCool Daren was responsible for developing the technology and today helps guide the business into emerging markets like Blockchain IaaS, High-Performance Computing, Cloud Infrastructure and Edge Computing.

Daren holds over 50+ patents between his two companies and continues to redefine his industry. Mr. Klum’s corporate career spanned product development, business development, business management & hardware / software engineering with companies like: Gartner, Digital River, TW Telecom, Sprint Business & Thompson Reuters (West Group).

Daren remarks on JourneyTellr's "very compelling value proposition" and "can't wait to make JourneyTellr something every business uses to tell their story." With Daren's expansive experience, he has already proven an asset, beginning to advise on creative ideation, prospective investors and networking with prospective customers.

Connect with Daren Klum on LinkedIn

Top Five Digital Transformation Predictions For 2020

As we enter the new decade, what’s on the horizon for digital transformation in 2020?

In my view, it will be the year of focusing on the true return on investment from these initiatives and going from pilots or point solutions to enterprisewide scalability. This is also the year when there will be a true merging of empowered people, reinvented processes and technology acceleration to drive business model change and launch new products and services.

Employees enabled with digital training and tools will move closer to the center of digital transformations across all industries. Their ideas will spur innovations, and their energy will fuel growth. When this is combined, it will unleash massive potential and drive true value.

So what does that mean for 2020? Here are my top five predictions for digital transformation this year:

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Author: Nadir Hirji
Published: January 27, 2020, on

The Value of Belonging at Work

Social belonging is a fundamental human need, hardwired into our DNA. And yet, 40% of people say that they feel isolated at work, and the result has been lower organizational commitment and engagement. U.S. businesses spend nearly $8 billion each year on diversity and inclusion (D&I) trainings that miss the mark because they neglect our need to feel included. Recent research from Betterup shows that if workers feel like they belong, companies reap substantial bottom-line benefits: better job performance, lower turnover risk, and fewer sick days. Experiments show that individuals coping with left-out feelings can prevent them by gaining perspective from others, mentoring those in a similar condition, and thinking of strategies for improving the situation. For team leaders and colleagues who want to help others feel included, serving as a fair-minded ally — someone who treats everyone equally — can offer protection to buffer the exclusionary behavior of others.

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Authors: Evan W. Carr , Andrew Reece , Gabriella Rosen Kellerman and Alexi Robichaux
Published: December 16, 2019, on
Photo credit: Freudenthal Verhagen/Getty Images

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Good Leaders are Great Storytellers

Good Leaders are Great Storytellers — Our 6 Tips for Telling Stories That Resonate

Storytelling is the not-so-secret ingredient that makes the difference between being a manager and being a leader, between closing a customer and winning a lifelong fan.

Storytelling: it's the tool that everyone — leaders especially — should be constantly sharpening. To help you tell stories that cut through the noise, we’ve rounded up the Review’s six best tactics on storytelling. From founders to engineering leaders, marketing experts to design directors, our experts each approached the notion of “storytelling” from a slightly different angle. But taken together, they highlighted a key common thread: Good storytelling isn’t about fanciful language. It’s about conveying a message clearly and simply. It’s about connecting with your audience not as customers, executives or investors, but as humans.

After all, what’s company-building but a series of stories? Every established company has its celebrated origin story, every startup is authoring its valiant underdog story — and with any luck, all of it culminates in a success story. We hope these tips can help you tell yours.

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Published: October 29, 2019 on First Round Review

Why Culture Matters, According to Google's Former Head of HR

Google's Former Head of HR Issues a Warning That All Business Owners and Leadership Teams Should Read

Culture matters, now more than ever. Laszlo Bock shares three reasons the timing has never been better to invest in your organization's culture.

Culture influences decisions, and decisions make or break businesses.

This was the message Laszlo Bock shared in his latest LinkedIn post. He also issued a warning to organizations that are deciding whether or not to invest in corporate culture.

"Failures of culture have been the single biggest destroyers of value in the last five years," he wrote.

Bock understands the importance of culture more than most. The former senior vice president of people operations at Google helped build the organization into the behemoth it is today. Throughout his 10-year career (2006 to 2016), he grew Google's workforce from 6,000 to 76,000 employees. And no, it wasn't about the free food, lava lamps, and beanbags, if you ask him. It was about making work a little more enjoyable and productive each day.

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Author: Michael Schneider, INC. contributor
Published: September 20, 2019 on

How Top Companies Engage Employees And Retain Top Talent

How The ‘Best Companies To Work For’ Engage Employees And Retain Top Talent

Engaging and motivating employees is a top concern for most organizations…as it should be! Work gets done through people and highly engaged employees result in lower turnover, higher morale, increased productivity and enhanced business results. The connection is direct, obvious and compelling, but the sad fact is that many organizations struggle to figure out how to create high levels of engagement throughout the organization. To explore the most innovative and effective employee engagement strategies, [Dana Brownlee] decided to interview three of the highest ranked companies on the List of 2019 Fortune 100 Best Companies to Work For – Hilton, Salesforce and Cisco – to learn what initiatives and practices they’ve employed to encourage high levels of employee engagement, morale and satisfaction.

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Author: Dana Brownlee, Forbes Contributing Writer
Published: September 4, 2019 on

What Younger Employees Can Learn From Older Employees

What Older Workers and Younger Workers Can Learn from Each Other

For the first time ever, four distinct generations share the workplace: the Silents (who are in their mid-60s on up), Baby Boomers (mid-40s to mid-60s), X-ers (mid-20s to mid-40s) and Millennials (the newest workers). The work and life experiences of each group are unique, but the divide is clearest between the two oldest generations and the two youngest.

As is always true, older workers can teach younger colleagues a thing or two. But education is a two-way street, and older workers can also learn from newer hires. Here are a few of those lessons.

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Author: Dan Woog, Monster Contributing Writer
Published: on

JourneyTellr: A Testimonial by Doug Spong

With a robust economy and record-low unemployment at 3.8-percent nationally, most businesses list their # 1 challenge as attracting and retaining a qualified workforce. Not only is it difficult to find candidates to fill open positions, but it’s a cut-throat competition to attract the very best and brightest talent.

Contrary to what we learned in Econ 101 about supply and demand, the reality is wages are relatively stagnant. It’s a head-scratcher, but there are many reasons for this, including increased use of part-time employees, contractors, freelancers, and more adults choosing self-employment than ever before.

Even though wages are the fundamental reason employees go to work, base pay no longer ranks as the #1 criteria for where employees choose to work. Unlike previous generations, so-called Gen Z – those born after 1995 and entering the workforce in mass  – values workplace culture and personal engagement more than compensation in their choice of employer.

By 2021, Gen Z will represent the largest segment of our workforce, surpassing Baby Boomers in size and influence. Unlike the conspicuous consumption of their parents, Gen Z came of age during the Great Recession of 2008. They are frugal with their money and choose to spend it on “experiences” versus “things.”

The single biggest “experience” we have as adults is time spent at work. With that in mind, fostering employee engagement through workplace experience is the secret to success in attracting, engaging and retaining a highly motivated, productive and talent-rich workforce.

JourneyTellr is designed as an enterprise application to ensure employee engagement and, more directly, inspire loyalty through a better workplace experience. The centerpiece of activating today’s employees is the use of storytelling to achieve a balance of emotional and rational understanding of and support for an organization’s vision, mission, goals and strategies.

What the corporate communications and public relations industry used to refer to as “citizen journalism” is now called user-generated content. After all, there’s no more reliable and timelier source of news and information than a peer-to-peer relationship with a friend, neighbor or trusted colleague at work.

JourneyTellr delivers on four keys to creating an inspiring workplace experience:

  1. A shared sense of purpose between employer and employee that is clearly communicated, continually reinforced and frequently assessed for its engagement. Beyond your mission, vision and values, employees want to understand their role in creating a better world around them versus simply being a cog in the process of producing a product or delivering a service.
  2. Bottom-up versus top-down management. Gen Z, in particular, is less hierarchical than previous generations, and they view their ideas as mission-critical to creating a better workplace experience for everyone. Remember that Gen Z was born with a mobile device in their hands, and they strongly influence corporate reputation through use of online apps and social networks like Glassdoor, LinkedIn, Snapchat and Facebook.
  3. View work as something you do, not just a place to do it. No doubt that Gen Z values the professional comradery and friendships made in the workplace. However, younger employees highly value the flexibility of where, when and how their work gets done. The best employers not only consider work from home and flexible work hours, but they encourage employees to immerse themselves in their professional industries and geographic communities.
  4. Invest in both personal and professional growth and development. The quickest way to lose a valuable employee is when they perceive their skills development and growth in responsibilities have stalled. The healthiest workplaces have a relentless commitment to employee communications, engagement and activation through better orientation, training, professional development, continuing education and mentorship opportunities.

There is no enterprise application on the market quite like JourneyTellr. It has the potential to more effectively and efficiently sparks user-generated content to create inspiring storytelling by sharing emotionally and rationally motivating content in real-time and accessible anywhere across small- and large-screen devices.


Douglas K. Spong, APR, Fellow PRSA
Founder and Chief Executive Officer
The Doug Spong Co. LLC

Copyright 2019 The Doug Spong Co. LLC


Doug Spong is the founder and CEO of The Doug Spong Co. LLC, one of the leading consulting firms for some of the most envied advertising, public relations, design and digital agencies in the creative economy. This is the second consultancy Doug has founded. Previously he was co-founder, president and managing partner of Carmichael Lynch and Spong from 1990 through 2015, which is now owned by Interpublic Group (NYSE: IPG), one of the top 5 global holding companies of creative agencies with revenue of $9 billion. He started his 38-year career at MDC Partners-owned agency Colle McVoy in Minneapolis.