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Good Leaders are Great Storytellers

Good Leaders are Great Storytellers — Our 6 Tips for Telling Stories That Resonate

Storytelling is the not-so-secret ingredient that makes the difference between being a manager and being a leader, between closing a customer and winning a lifelong fan.

Storytelling: it's the tool that everyone — leaders especially — should be constantly sharpening. To help you tell stories that cut through the noise, we’ve rounded up the Review’s six best tactics on storytelling. From founders to engineering leaders, marketing experts to design directors, our experts each approached the notion of “storytelling” from a slightly different angle. But taken together, they highlighted a key common thread: Good storytelling isn’t about fanciful language. It’s about conveying a message clearly and simply. It’s about connecting with your audience not as customers, executives or investors, but as humans.

After all, what’s company-building but a series of stories? Every established company has its celebrated origin story, every startup is authoring its valiant underdog story — and with any luck, all of it culminates in a success story. We hope these tips can help you tell yours.

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Published: October 29, 2019 on First Round Review


What Younger Employees Can Learn From Older Employees

What Older Workers and Younger Workers Can Learn from Each Other

For the first time ever, four distinct generations share the workplace: the Silents (who are in their mid-60s on up), Baby Boomers (mid-40s to mid-60s), X-ers (mid-20s to mid-40s) and Millennials (the newest workers). The work and life experiences of each group are unique, but the divide is clearest between the two oldest generations and the two youngest.

As is always true, older workers can teach younger colleagues a thing or two. But education is a two-way street, and older workers can also learn from newer hires. Here are a few of those lessons.

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Author: Dan Woog, Monster Contributing Writer
Published: on Monster.com


The Transformative Power of Storytelling

The transformative power of story

Annually, I co-facilitate a weeklong women’s leadership retreat with executive women from a variety of organizations around the world. These women come to the retreat ready to learn, grow and evolve, a process that is accomplished through their own willingness to explore their personal and professional challenges and triumphs. Egos are checked at the door, as each leader commits to exploring the narrative of her own life.

Early in the week, we ask participants to describe what they hope their leadership legacy will be, and the journey it would take to make that a reality. We didn’t realize when we asked this year’s group this question what a master class on the power of story we’d receive in response.

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Author: Alaina Love
Published: June 24, 2019 on SmartBrief


Top Five Trends in Social Media for Brands in 2019

What will be the most important social media trends in 2019 for brands and businesses?

Hootsuite’s annual report has the answers.

It’s based on a survey of more than 3,000 Hootsuite customers—from large enterprises to small agencies—conducted in late 2018. We’ve also included insights from interviews with dozens of industry analysts, as well as reports and data from Edelman, Gartner, GlobalWebIndex, Forrester, Econsultancy, Kleiner Perkins, We Are Social, and others.

New formats, challenges, and ways of engaging make 2019 an exciting time to work in social media. Here’s our roadmap for navigating and thriving in the year ahead.

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Author: Emily Copp
Published: December 4, 2018

Sink or Swim: The Story You Tell Matters

“How often does leadership listen to the stories beyond their bubbles—the stories that are the authentic realities of all their major stakeholders?”

Leadership in companies is like a team of high-grade mariners in central command of their commercial vessels.

The power of storytelling traditions and techniques that leadership uses can navigate ships and employees directly into harm’s way, circumnavigate them around obstacles, or skillfully avoid an ill-fated voyage of monumental proportion altogether.

Toxic narratives often involve planned routes dominated by the perils of human hubris. And leaders who are unaware of the toxic narratives they perpetuate often navigate their companies into a haze dead ahead, with grazing icebergs and jagged underwater blind spots that can slash into the hull at the heart of a company.

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Published: August 17, 2018
Author: Mark Rogers

Employees as Brand Storytellers

Why Employees Are Your Most Powerful Brand Storytelling Tool

On a recent flight with an anonymous airline, I found myself chuckling as the flight attendant smoothly cracked jokes during the safety announcement. An amused seatmate loved the bit, too, quipping, “He must have defected from Southwest!”

Even aboard a different airline, Southwest’s brand storytelling efforts take flight. The company’s marketing plan hinges on the enthusiasm, sincerity, and humor of its employees. Those efforts have paid off: Many people associate the brand with comedic employees and a positive travel experience, in stark contrast to the negative publicity other airlines can’t seem to shake.

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Author: Krystal Overmyer
Published: April 30, 2018 on Skyword


Why storytelling is so powerful for an organization

How can sharing the story of your organisation drive employee engagement?

Telling authentic and personal stories about your organisation is one of the most powerful tools you as a leader can use to drive and sustain employee engagement. This is because stories about your organisation help meet the emotional needs people have at work – to be secure, to belong, to be part of something meaningful, worthwhile and successful – in a way that facts, figures and logic never can.

As a leader, how often have you spoken to your team about sales, growth or profitability and wondered why everyone seemed so uninspired? Of course, sales and profit matter, but they’re rarely the reason most people get out of bed in the morning enthusiastic to come into work and do a great job. I remember one senior manager saying to us recently “When I think about the teams I watch or the music and bands I listen to, I support them because of how they make me feel; here at work all we get from our CEO is facts and logic and data and it just leaves me cold.”

The solution: telling stories that connect with people on a personal level with authenticity.

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Published: 05 March 2018
Author: Nigel Purse

There are only two ways to tell your story.

A Venn Diagram for brands.

But in order to sell its product for revenue, the brand must first get people to pay attention to that product. When a brand finds that storyteller, the storyteller wants to tell the brand’s story.

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Author: Steve Bryant
Published: September 13, 2017 on Article Group


The New Strategic Imperative

Storytelling: The New Strategic Imperative Of Business

Storytelling has become a top-of-mind issue in recent times, as technology has democratized the power to share our stories with the world. The fact that it continues to be a pressing issue in today’s age of collaborative commerce is no surprise. What is, however, is the attention it is finally getting as a business competency that drives emotional engagement and resulting enhanced business performance.

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Author: Billee Howard
Published: April 4, 2016