JourneyTellr is a mobile application for marketers that taps into our innate love for storytelling. Instead of capturing linear experiences from a single user, JourneyTellr encourages what we call “collective storytelling,” bringing the individual experiences of many users together into a coherent and guided narrative structure called a story arc. This technology provides marketers a steady stream of user-generated content while also fostering a sense of community where peers can appreciate and react to one another’s stories. The stories shared within the app can then be curated to create original marketing campaigns that resonate with audiences both internal and external, inspiring immediate engagement and real brand loyalty.

Different from social apps, JourneyTellr’s focus on collaboration and sharing is founded on generating content that is not individualistic or ephemeral. JourneyTellr enables multi-dimensional storytelling through an intuitive mobile platform that allows users to contribute to structured story arcs. Instead of merely reacting to someone else’s individual post as in traditional social media, JourneyTellr provides story outline construction, then invites the contribution of experiences related to a story from those involved in the story.