Customer and Employee Generated Content

The Five Parts of Brand Storytelling to Include Every Time

Brand Storytelling

A couple of years ago, I happened upon a fun game that has become an internal activity of sorts.

It’s a buzzword game, and anyone can play it—you don’t have to work at Spin Sucks to play along.

(Though we should totally create a way to play it in the Spin Sucks community and add adult beverages into the mix.)

Just choose a set of numbers.

Let’s say… 2, 9, and 4.

Then look at the corresponding chart: systemized policy programming.

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Author: Gini Dietrich
Published: June 6, 2019 on Spin Sucks

Influence of UGC on Purchasing

The 9 Best User-Generated Content Platforms for Driving Engagement and Sales

In 2015, Adweek called it “the next big thing.” In the years since, it’s become colossal. In fact, because of the way it makes marketing more authentic and believable, user-generated content (UGC) may be social media’s most significant contribution to the world of marketing.

A post on the Adweek blog said, “As the world has shifted to social media, consumers look at fellow consumers to inform their purchasing decisions. Instead of looking at companies, as they did in the past, they now look at each other and at their favorite personalities.”

In 2016, Salesforce claimed:

  • Visitors to websites that include UGC galleries spend 90 percent more time on the site.
  • Social campaigns that incorporate UGC see a 50 percent lift in engagement.
  • Ads with UGC generate five times greater click-through rates.
  • UGC drives a 73 percent increase in email click-through rates.
  • UGC increases conversions by 10 percent when included in the online purchase path.

In mid-2017, Search Engine Journal claimed, “Online ratings and reviews are a form of word of mouth, which is the most trusted source consumers consult before buying.”

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Author: Barry Feldman
Published: on Convince & Convert

UGC for Cutting Training Costs

Cut Employee Training Costs in Half With User-Generated Content

The number of skilled workers is declining across industries, and young workers are changing jobs as often as they change iPhones. As a result, ongoing employee training is a growing priority for small businesses that hope to retain and develop workers internally.

Adjusting to this shift hasn’t come cheap. Training Magazine reports small and midsize businesses (SMBs) with 100 to 999 employees spent $1,105 per learner on training last year, and a major reason is the high cost of creating quality training content.

Learning technology has helped reduce the reliance on expensive classroom instruction, but creating customized, engaging, impactful e-learning content still requires a considerable investment by corporate trainers.

Or does it?

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Author: Brian Westfall
Published: July 5, 2016 on Software Advice