This article discusses the importance of effective storytelling for leaders. It outlines five key characteristics of compelling stories: they must be audience-specific, clearly contextualized, human-centric, action-oriented, and humble. The author draws on his own experience to illustrate how strong storytelling can help build credibility and convey care and compassion, even when presenting challenging ideas.

Key Takeaways

  • Effective storytelling is a critical leadership skill that can make or break your ability to convey your ideas and inspire action.
  • Stories must be tailored to the specific needs and concerns of your audience, providing clear context and a human-centric narrative.
  • Successful stories are action-oriented, outlining a clear path forward, and exhibit a sense of humility and compassion.
  • Mastering the art of storytelling can help leaders build credibility, drive organizational change, and navigate complex situations more effectively.

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Originally published October 19, 2020 on hbr.org